Privacy policy

Last Updated: 4 June 2026

Welcome to aurales.in. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit, browse, or make purchases from our website. By using our website, you agree to the practices described in this Privacy Policy.

1. Introduction

Aurales ("we," "our," "us") operates aurales.in, an online fashion store specializing in women's fashion products. We are committed to protecting your personal information and maintaining transparency regarding how we handle your data.

This Privacy Policy has been created to help customers understand what information we collect, why we collect it, and how it is used.

Business Details

Store Name: Aurales
Website: aurales.in
Email: aurales76@gmail.com
Phone: 9830450034
GSTIN: 19AUIPS7956F1ZW
Address: Flat 5B, Block A, Sun Shine Square, Dhali Para, Teghoria, Near Renaissance Hospital, Kolkata, West Bengal – 700157, India

2. Information We Collect

When you visit or interact with our website, we may collect the following types of information:

Personal Information

This may include:

  • Full name
  • Email address
  • Mobile number
  • Shipping address
  • Billing address
  • Postal code
  • Payment information
  • Order details
  • Communication preferences

Account Information

If you create an account, we may collect:

  • Username
  • Password (encrypted)
  • Order history
  • Wishlist information

Device Information

We may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages

Transaction Information

When you place an order, we may collect:

  • Purchased products
  • Transaction amount
  • Payment method
  • Delivery information
  • Return and refund records

3. How We Collect Information

We collect information through:

Direct Interactions

When you:

  • Register an account
  • Place an order
  • Contact customer support
  • Subscribe to newsletters
  • Submit feedback
  • Participate in promotions

Automated Technologies

We may use:

  • Cookies
  • Analytics tools
  • Log files
  • Tracking technologies

Third-Party Sources

Information may also be collected through:

  • Payment gateways
  • Delivery partners
  • Marketing partners
  • Social media platforms

4. Purpose of Data Collection

We collect personal information for legitimate business purposes, including:

Order Processing

To:

  • Process orders
  • Confirm purchases
  • Arrange shipping
  • Provide invoices
  • Manage returns and refunds

Customer Support

To:

  • Respond to inquiries
  • Resolve complaints
  • Provide assistance
  • Improve customer experience

Marketing Communications

With your consent, we may send:

  • Promotional offers
  • Discount alerts
  • Product launches
  • Fashion updates
  • Newsletter communications

You can unsubscribe at any time.

Website Improvement

To:

  • Analyze website traffic
  • Understand customer behavior
  • Improve website functionality
  • Enhance shopping experiences

5. Legal Basis for Processing Information

We process your information based on:

  • Your consent
  • Contractual obligations
  • Compliance with legal requirements
  • Legitimate business interests

We only collect information necessary for the purposes outlined in this policy.

6. Cookies Policy

Aurales uses cookies and similar technologies to improve website performance.

Cookies help us:

  • Remember your preferences
  • Keep items in your cart
  • Understand browsing behavior
  • Improve website functionality
  • Deliver relevant advertisements

Types of Cookies We Use

Essential Cookies

Necessary for website operation.

Performance Cookies

Help analyze website traffic and performance.

Functional Cookies

Remember user preferences and settings.

Advertising Cookies

Used to deliver personalized advertisements.

You may disable cookies through your browser settings, but some website features may not function properly.

7. Sharing of Information

We do not sell customer information.

However, we may share information with trusted third parties including:

Payment Service Providers

To process secure payments.

Shipping and Logistics Partners

To deliver your orders.

Technology Providers

For website hosting, maintenance, and analytics.

Legal Authorities

If required by law or government regulations.

All third-party partners are required to maintain appropriate security standards.

8. Payment Security

Aurales does not store complete debit card, credit card, or banking credentials on its servers.

Payments are processed through secure third-party payment gateways that comply with applicable security standards.

These providers may collect and process payment information according to their own privacy policies.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Complete transactions
  • Fulfill legal obligations
  • Resolve disputes
  • Enforce agreements
  • Maintain business records

When information is no longer required, it is securely deleted or anonymized.

10. Data Protection Measures

We take reasonable security measures to protect personal information, including:

  • SSL encryption
  • Secure servers
  • Password protection
  • Restricted access controls
  • Regular security monitoring

Although we strive to protect your data, no method of transmission over the internet is completely secure.

11. Your Rights

You may have the following rights regarding your personal information:

Right to Access

Request details of information we hold about you.

Right to Correction

Request correction of inaccurate information.

Right to Deletion

Request deletion of your personal information, subject to legal requirements.

Right to Withdraw Consent

Withdraw previously provided consent at any time.

Right to Restrict Processing

Request limitations on certain processing activities.

Right to Object

Object to marketing communications or specific data processing activities.

To exercise any of these rights, contact us using the information provided below.

12. Marketing Communications

If you subscribe to promotional communications, we may send:

  • New collection announcements
  • Fashion updates
  • Exclusive offers
  • Festival discounts
  • Product recommendations

You can opt out by:

  • Clicking the unsubscribe link
  • Contacting customer support
  • Emailing us directly

13. Third-Party Links

Our website may contain links to external websites.

We are not responsible for:

  • Content on third-party websites
  • Privacy practices of external websites
  • Security measures employed by third parties

We encourage users to review third-party privacy policies before providing information.

14. Children's Privacy

Aurales does not knowingly collect personal information from individuals under the age of 18.

If we become aware that information from a minor has been collected, we will take appropriate steps to remove it.

Parents or guardians who believe a child has provided information may contact us immediately.

15. International Data Transfers

In certain circumstances, information may be processed or stored on servers located outside your state or country.

By using our website, you consent to such transfers where necessary for service delivery and business operations.

Appropriate safeguards will be maintained to protect personal information.

16. Compliance with Indian Laws

Aurales aims to comply with applicable Indian laws relating to:

  • Information Technology Act, 2000
  • Information Technology Rules
  • Digital Personal Data Protection Act, 2023 (where applicable)
  • Consumer Protection laws

We continuously review our practices to maintain compliance with evolving regulations.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Legal requirements
  • Business changes
  • Technology updates
  • Service improvements

Updated versions will be posted on aurales.in with a revised effective date.

Continued use of the website after changes indicates acceptance of the revised Privacy Policy.

18. Contact Information

For questions, concerns, requests, or complaints regarding this Privacy Policy, please contact us:

Aurales

Website: aurales.in
Email: aurales76@gmail.com
Phone: 9830450034
GSTIN: 19AUIPS7956F1ZW

Registered Address:
Flat 5B, Block A, Sun Shine Square
Dhali Para, Teghoria
Near Renaissance Hospital
Kolkata, West Bengal – 700157
India

19. Consent

By accessing, browsing, registering, or purchasing products from aurales.in, you acknowledge that you have read, understood, and agreed to this Privacy Policy and consent to the collection, use, and processing of your information as described herein.